If you’ve spent any time on Twitter or Instagram this week, you’ll have noticed that there’s been a renewed focus on Barbie, the iconic dolls of children and adults.
And that trend may not just be driven by the brand’s popularity, but by the fact that it’s so damn cute.
A new study published in the journal Evolutionary Psychological Science found that when it comes to the relationship between how kids view Barbie and their own bodies, the girls and boys are actually in the same place, at the bottom of the scale.
While the dolls’ popularity in the United States is still relatively low, they’ve also been a major source of controversy for their perceived gender bias, with some experts claiming that the dolls have been a cause of body image issues.
And yet, for those who want to really know what Barbie is, the answer is yes.
Here’s everything you need to know about how the dolls affect your body image.