The NFL’s Super Bowl broadcast will be streamed live on social media, in-person, on mobile devices, and in some regions, with an all-new campaign starring the NFL’s logo.
The ad features a scene of the 2017 NFL Draft, and will be available to watch online in the US and Canada starting on February 1, with a UK release in March.
“The NFL’s brand has always been synonymous with sports and it’s our goal to make sure that this Super Bowl campaign is as well-received and seen by fans across the globe,” NFL Chief Brand Officer Tom Condon said in a statement.
“In celebration of the upcoming NFL season, we’re excited to share the brand’s first ever all-digital campaign.”
The league has also introduced a new NFL.com website and app.
“It is truly an exciting time for the NFL as we look to continue our partnership with the NFL on social and digital platforms to bring fans the best and most immersive experience possible,” NFL VP of Digital Strategy Dan Wiederer said in the statement.
The NFL said it will launch the new campaign on Wednesday, with the full ad to follow in the coming weeks.
“We’re excited about this moment in our history, and we are thrilled to be part of this historic event,” Condon added.
Watch the Super Bowl on the big screen here: The league will also stream the Super-Ascension game on the NFL Network and the NFL app in the United States and Canada.
The all-access stream will be live on ESPN, with game coverage beginning at 7:30 p.m.
ET on February 2.
The league said the new NFL campaign will feature an allusion to the NFL logo, which features a “R” at the bottom.
“For the first time ever, the league will be unveiling its brand new logo in its entirety on the screen of an NFL player, a new feature that will make the NFL look like it’s on the same page as the world’s greatest athletes,” the league said in its statement.
“With the Super bowl, we are taking a big step forward and bringing the Superbowl to the next level with our biggest and best Super Bowl commercial ever,” said NFL Commissioner Roger Goodell.