You’ve just stumbled upon an ad, and you’re curious what to do with it.
The internet can be a bit of a maze, so you may not even know what the ad means.
But it could be an opportunity to start a business or even get yourself noticed on a larger scale.
To start your own website logo and branding project, check out these tips.1.
Design Your Logo For You and Your Brand When choosing a logo, it’s important to think about the audience that will find it most useful.
“A logo is the most effective way to create interest on an audience,” says Rick Leckaert, founder of the online business consultancy Leckaaert.
“The bigger your audience, the better the chance of creating interest in your brand.”
Leckaeert advises creating something unique and distinctive for each individual market, which he says is important to a logo’s success.
“People who love a brand can relate to the style and feel of it,” he says.
For example, people who like a strong, masculine logo may be more likely to find it attractive on a company logo.2.
Choose Your Logo in Illustration Instead of using an existing design, try using an illustrator’s design.
Illustrators create the look of their logos, so it’s often a better fit for the target audience, says Mark Coughlin, a graphic designer and co-founder of Graphic Design Lab.
“You can get more creative with your logo by choosing a design that’s easy to use, easy to draw, and easy to scan.”
For example: a font with a small lettering, an abstract shape, or an elongated outline.
“It will create a look that is appealing to the average user,” he explains.
Choose an Icon for Your Logo You can also choose an icon for your logo, as long as it’s a well-known logo in the community.
“Your logo is an icon of your brand, and it should have some recognizable shape and have a strong personality,” says Coughlins.
“If you can choose an image that has an interesting design, it’ll have a more appealing appearance.”
He recommends creating something similar to the logo of your company, such as a logo with a big diamond or an image of a sun.4.
Use a Logo Template to Design Your Design The best way to design your logo is to use a template, says Croughlin.
“When you choose an illustration to design a logo for your website, it allows you to build the look without having to worry about any layout issues.”
He says you can use this template to design any type of logo, from a generic one to a highly creative one.
“Just keep in mind, though, that this template is not going to create a logo that is as visually appealing as the one you will use on your website,” he adds.
“But it’s something that will create an impression of your logo on an average user.”5.
Create a Logo for Your Site It can also be a good idea to create your own logo template to use for the first time.
“I use a custom template that I use to create logos for my own websites,” says Leckum.
“So if you are a beginner, you can start off with a template and then get better as you go.”
Choose a Logo Logo is a strong word, but you can always use the word “love” or “respect” to describe your brand.
“To create an appealing logo, you need to have a positive attitude,” says Shauna Coughlan, a marketing and branding consultant based in Nashville, Tennessee.
“Don’t be afraid to have your logo stand out,” she adds.7.
Design an Icon You can choose one of the many icon themes available on the internet, and use that as a template for your own.
“We use icon themes for our logos, such the logo for our own company or the logo to advertise our business,” says Lauren Gadd, marketing manager for Digital Brand.
“Some of the themes you can apply to your logo can be used for your brand as well.”
For instance, you could use the iconic “U.S. Patent #” or a symbol that matches your company logo such as the word SWEET.8.
Use an Image as Your Logo Your logo may not be your first choice, but it’s certainly your best choice, says Lecco.
“An image is a great way to capture your brand’s personality,” he points out.
“For instance, your logo may have a cartoon character, but if you use a photo of your dog or cat as the logo, the logo will also be recognizable.”9.
Create an Icon Template for Your Website Icon templates can be applied to any type, so long as they are simple and not too big, he adds, but they’re also