With a team-wide social media campaign on the way, NBA players are using the social media platform to announce victories and share thoughts and photos with their fans.
“We will be playing a whole new level of basketball,” Miami Heat forward Mario Chalmers said.
“The social media aspect of this is huge.”
But this is a social media world, and the players and the fans can’t always see everything happening.
“A lot of times it’s hard to really see the things happening behind the scenes, but you’ll always see the positive stuff,” Heat forward Chris Bosh said.
Here’s a look at what players and fans can see from their social media feeds: — The players: LeBron James is the latest player to take a stand against the use of social media to boost ratings and increase ad revenue.
He and teammate Dwyane Wade have been the latest to voice their support for Facebook and Twitter, while LeBron is also tweeting about the issue on his personal account.
“This is the best of all possible worlds,” Wade said.
And that’s not just a sentiment that’s been shared by the players.
“Everybody that has been through this stuff knows that this stuff happens,” Heat guard Goran Dragic said.
Wade and LeBron both added they’ve been asked about the social sharing.
“I haven’t been asked,” Wade told ESPN.
“People ask me about this stuff all the time.
I have no issue with it, I just don’t want to be in the spotlight of it.”
— The Heat have a social presence, but its not always well-coordinated.
The Heat’s social media team is spread across a number of teams and teams in the NBA, but the team that has the most Twitter followers in Miami is the one that controls the majority of their attention.
So when it comes to a player’s social-media presence, it’s the Heat who have the most to gain.
The Miami Heat’s Twitter account has over 815,000 followers and the Miami Heat has over 9.6 million followers.
The average follower is an average of 1,400.
— The media: While Twitter users have had plenty of success with their campaigns, the players aren’t the only ones to try their hand at social media.
The NBA Players Association has made a concerted effort to promote social media and reach the fans.
Players have been using Twitter to spread their message about the NBA’s health care reform and the importance of a good diet.
The players have also been posting updates on the Heat’s new logo and other things that will be announced later this month.
“You can’t ignore the fact that we are one of the most successful teams in all of sports in terms of our social media,” Heat coach Erik Spoelstra said.
But there are a number issues that come with this type of activity, including the fact it’s a social-networking platform and a public forum that’s open to all.
The league and players have both stated that social media is an important part of the league’s culture and their relationship.